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Launched in 2012, DISCOP Johannesburg is rooted in Africa’s fast emerging multi-screen, multi-platform marketplace. Driven by taste, expectations and engagement patterns of an extremely young demographic in conjunction with innovative business models, high consumer embracement of pay and satellite television; Africa’s television industry continues to show strong year-to-year growth. In 2015 Africa generated $1 billion (US) in TV wholesale business, a 100% revenue increase in two years. Early adoption and engagement trends that include digital platforms, binge-watching and social media remain strong in the continent creating strong long-term growth expectations.